about us

MAP opened its doors in 1991 as Norfolk’s first Youth Information, Advice and Counselling centre. Then, as now, we set out to offer all our services under one roof, and give young people time and space to access the best kind of help for them at the best time.

Demand for our services has increased over the 25 years since, and MAP has grown in response.  We work with a young person’s whole range of needs on a long term basis; we build mutual trust and respect with young people, providing services in ways that best suit them.  We aim to be a consistent source of support and advice for young people as they find their way.

Our mission, vision and values

Our mission is that all young people have the right to access the quality information, advice, counselling and support they need for their holistic development. This encompasses physical, social and emotional well-being.

MAP’s vision is that all young people will know what it is to be valued, and that they will have the support and information they need to make a successful transition into adulthood.

We apply our values to young people, staff, volunteers, partner agencies and everyone else we work with.

Being Young Person Centred:

We believe in being flexible and offering choice. We listen to and are led by a young person’s holistic needs. We advocate for a young person’s rights. We involve young people. We develop new and innovative services to ensure we meet the changing needs of young people.

Valuing Each Individual:

MAP respects and celebrates the differences between people. We believe that each person has their own individual needs, strengths and unique experiences. We want people to express who they are, to be authentic. We value trust. We also encourage staff and volunteers to work with passion and commitment.

Being Professional:

We believe that young people should get the best services at the highest quality. We believe our staff and volunteers should be well trained and supported. We believe all our services should be based on best and reflective practice with proven outcomes. We believe in being realistic and consistent.

Working for Social Justice:

We believe that we have a wider social responsibility within our community. We work to inform local and national health and social policy. We believe in campaigning on behalf of disadvantaged and marginalised groups of young people. We believe in promoting rights and responsibilities and challenging prejudice and oppression.

Our patrons and trustees

Our Patrons

Our Patrons are Lady Philippa Dannatt; Dr Ian Gibson; Mr Richard Jewson JP, HM Lord-Lieutenant of Norfolk, The Very Revd. Dr Jane Hedges, Dean of Norwich, Mr William Armstrong OBE; His Honour Judge Jeremy Richards; The Rt Hon Norman Lamb, MP for North Norfolk

Our Trustees

Sue Gale comes from a public health background, where her special area of interest was health inequalities. Sue has served as a Norwich City councillor for four years and as a Member of Norfolk Health Authority. She has developed the Norwich Health Forum, was closely involved in a National Anti-Poverty Forum and was Chair of Norwich PCT.

Barbara Miller helped to form the basis on which MAP was created and has been a Trustee since MAP began. Barbara is a Trustee of the Risebrow Trust and until very recently was a member of the Mancroft Parochial Church Council.

Craig Hooper is Head of Sixth Form at Norwich School and has been a teacher in the city for 20 years. A graduate of Loughborough University (History) and the UEA (PGCE) Craig is eager to maintain the link between schools and MAP, providing opportunities for fundraising and raising awareness of the services MAP offers.

Tom Fry works as a GP and lives near to MAP. He qualified in London in 1992 and worked in London and Norwich before joining Attleborough Surgery in 2000. His work as a GP involves providing advocacy and mental health services for young people, along with advice on contraception and sexual health. Tom also teaches medical students from the University of East Anglia at his practice.

Lucinda Steggles is a solicitor at Howes Percival LLP, working within the firm’s corporate department. Lucinda is keen to become actively involved with the charity and to assist MAP in its future development.

Sarah Thorp is an experienced HR professional with many transferable business skills gained through working in a variety of blue-chip organisations. She is also currently studying for an MA in Social Work at the UEA.

Stephen Taylor Stephen qualified in accountancy in the mid 80’s and has always worked in public sector, including holding the post of Finance Director and CEO of Norwich Primary Care Trust.  His current role is as Finance Business Partner at HMP Highpoint and HMP Wayland. After a lifetime working in the public sector Stephen wants to give something back and as a parent of 3 children he appreciates the difficulties facing our young people in today’s world.

Kate Prout Kate has been a journalist for nearly 20 years and currently works for ITV Anglia as a reporter, having worked in BBC News and in commercial radio. She helped establish a girls football charity in Kenya, ‘Moving the Goalposts’ which is now in its 12th year and still going strong.


MAP (Mancroft Advice Project) Charity registered in England and Wales number: 1107927

Company limited by guarantee registered in England and Wales number 5249208

Registered Office: The Risebrow Centre, Chantry Road, Norwich NR2 1RF