Our history

MAP opened its doors in 1991 in Norwich as Norfolk’s first Youth Information, Advice and Counselling centre. We started with a simple philosophy:

  • To make our services as easy to access as possible – having everything in one place so that young people don’t have to repeat their story to lots of different people.
  • To be led by young people – to respond to what they want and need, trust in their judgement and see them as a whole person with both needs and strengths.

Our Norwich centre has been open every weekday afternoon since 1991 providing a drop-in advice service and access to counselling. Demand for our services has increased since 1991 and we have grown in response. This has included opening a second advice and counselling centre in Great Yarmouth and counselling centres in Attleborough, North Walsham and King’s Lynn.  We have also developed youth work services across the county and we now work in over 40 Norfolk high schools.

What hasn’t changed is our commitment to young people and doing the best we can.


Read more about how MAP was founded and our connection with St Peter Mancroft Church.